Digital Health: What’s Actually Happening?

Rock Health recently released some research on digital health. Much fails to surprise: high engagement among millennials should not  shock anyone. But it also contains quite a few data points that could be tracked by savvy strategists interested in emerging trends. Here’s a few that caught my eye. Full list available here, also for download.

Trends in Health Care

  • Only 12% of Americans are non-adopters of digital health tools. 46% are using three categories or more of digital health tools.
  • 77% of Americans will share health information to get better care. More people (62%) would share health data than would sell it (42%).
  • Favorite wearable manufacturers: Samsung (30%); Fitbit (26%); and Apple (22%).
  • Video-based telemedicine jumped from 7% in 2015 to 22% in 2016 – and 30% are self-pay = cash.
  • For physicians, most important factors are quality, coverage, and location. Price is least helpful data.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s